also available at:

The New Positive Movement To Keep Up With: Embracing Natural Beauty

Like in fashion, "individuality" and "imperfection" are the new buzzwords in makeup and skincare. We report on the beauty-positive movement, and the names and trends leading the change.


natural beauty

Adwoa Aboah

Beauty X-Factor: An abudance of freckles, crooked teeth and a shaved head have only helped make her one of the top models of the past year

Seen here at: Dior S/S’18

“Come on sparkle and shine”, read the invite to Sephora’s holiday launch event for press in October. “Sparkle and shine” in this case partly meant – as often with beauty events – complimentary makeover stations for guests to get all dolled up with the beauty giant’s upcoming products There was one difference though: Instead of glamorous, picture-perfect ‘dos and makeup looks usually associated with the see-and-be-seen party season, the maxim for the evening was to have fun, be experimental – and be yourself.

What a sea change from just a few years ago, when the beauty conversation was all about ways to prevent, conceal and fix every crease, speck and flaw. Having spent years in the industry, I’ve lost count of the number of times that therapists have responded in horror whenever I told them I was off for a beach vacation (one of my favourite indulgences) lest the sun spots and freckles manifests on my cheeks. ( I do apply sunscreen liberally to protect myself against the possibility of skin cancer.)  Or when I ask my naturally wavy tresses to be styled as is after a blow-out, only to leave begrudgingly with flat iron straight locks (uh, don’t they make my face look rounder?).

natural beauty

Lily Mcmnamy

Beauty X-Factor: A strong nose, ultra pillowy lips and bunny teeth that have made her a hit with top designers and poster girl for i-D

Seen here at: Miu Miu S/S’18

But with game-changing brands like Glossier, which unabashedly declared that beauty should be “imperfect and personal”, and Fenty Beauty by Rihanna, who famously insisted that her brand would gave 40 shades of foundation for users of all skin tones, we’ve all become so much more comfortable with embracing individuality – imperfections and all. The fashion runways in the past three seasons say it all. Be it at the playfully progressive Balenciaga or understatedly confident Bottega Veneta, models of all shapes, ages and skin tones are increasingly having their turn under the spotlight.

natural beauty

Danielle Zinach

Beauty X-Factor: The Jamie Bochert of the ’90s; still modelling at age 42

Seen here at: Helmut Lang S/S’18