Opening to great fanfare – and massive queues – last Friday, Sephora’s new store at Ion Orchard (#B2-09) has unveiled a whole new retail shopping experience. And even if you weren’t some of the lucky few who managed to snag gift vouchers by being amongst the store’s first customers, here are all the reasons why you should still head down:

  1. #1: Shop new and exclusive brands here.

Only available at Sephora Ion Orchard: Canadian beauty brand Cover FX, whose popular Custom Cover Drops (its formula can be mixed with moisturisers, serums, oils and primers for smooth, flawless coverage) has won rave reviews and awards from beauty publications like Allure; and German brand Zoeva, which supplies high-quality makeup brushes and tools for all your contouring, highlighting and blending needs.

See: Exclusive beauty brands available on Sephora’s online store

kat von d makeup beauty

#2: It’s the only store carrying Kat Von D Beauty’s full range.

The Mexican tattoo artist’s makeup line has a cult following (her recent meet and greet in Singapore is further proof). And luckily for us, the Ion Orchard store is the first in the world to have a Kat Von D Beauty shop-in-shop – something that fans of her Everlasting Liquid Lipstick and Tattoo Liner will be extremely pleased to know. Plus, from now till Aug 3, you can get Kat Von D-inspired flash makeovers at the beauty studio.

#3: It houses a unique Make Up For Ever concept.

Talk about interactive experiences: Make Up For Ever’s chic studio space is inspired by Japan’s kaiten-sushi concept, where you can pick and choose “bento boxes” containing makeup products from a moving conveyor belt. And yes, you can also enjoy makeovers and get tips from makeup artists here.

urban decay vice lipsticks

#4: Score items for your makeup stash before they arrive in other stores.

That includes Urban Decay’s Vice lipsticks ($29 each), which come in six finishes and a wide range of bold shades (from deep red to bright orange and dark purple and blue), and Abercrombie & Fitch’s First Instinct fragrance, a musky scent comprising notes of gin and tonic, Szechuan pepper and amber.


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