In January 2018, luxury beauty giant La Prairie will be launching a new night serum. At $1,890 for 20ml, this is definitely one of the priciest skincare products we’ve ever come across, so of course, we knew we needed to investigate more.
The creation of the La Prairie Platinum Rare Cellular Night Elixir was inspired by founder Dr Paul Niehans and his groundbreaking work in the area of rejuvenation through Cellular Therapy. It aims to work overnight to renew and transform your complexion as you sleep, and promises to improve skin texture and firmness with just one drop.
The Platinum Rare Cellular Night Elixir is said to be the most powerful rejuvenating skincare yet to emerge from the La Prairie laboratories. For the first time for the brand, the four functions essential to skin’s complete regeneration process are addressed in a single formula: nutrition, respiration, detoxification and immunity.
The lightweight serum claims to help improve skin’s natural detoxifying process and cellular respiration, boost its self-defence capacities and infuse your complexion with nutrients. By supporting all these vital cell-renewal functions, the formula works during the skin’s most regenerative time – night – to help ensure the creation of new cells.
The elixir currently offers the highest concentration of La Prairie’s Exclusive Cellular Complex, combined with the Advanced Platinum Complex, to nourish skin with ingredients essential to cellular structure, such as amino acids, nucleotides and sugars, as well as boost skin’s respiration, immunity and detoxification abilities.
The elixir has a unique transformative colour that changes from silver to iridescent rose, depending on the angle. We only managed to try it on our hands but found the serum to be velvety soft and easily absorbed. And while we can’t be sure if we would be willing to part with $1,890 for the serum, we are definitely intrigued by its claims and in love with its texture.
Main image: Showbit.com