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Shiseido Ultimune Ambassador Koharu Sugawara On Her Beauty Must-Haves And More

She may be known for her exceptional dance skills, androgynous vibes and rebellious appeal, but the Shiseido Ultimune ambassador is more than just the cool girl she portrays herself to be.

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Not only is  Koharu Sugawara fronting the Japanese beauty brand’s updated Ultimune Power Infusing Concentrate, she is also the face of its newest campaign, #StrongSouls. We recently caught up with the dancer (she was here in Singapore to celebrate the launch of the Ultimune Red Vibe Street pop-up at Changi Airport Terminal 1) where she shared what beauty means to her and more.

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On the #StrongSouls campaign

Koharu Sugawara (KS): “I think this is a great campaign as it is not just about using a beauty product to improve your skin’s condition. It also places emphasis on letting your inner beauty shine through and being a woman who’s confident and strong; women who are not afraid to express themselves and who gracefully break stereotypical ideas of what we (women) should be like.”

On the new Shiseido Ultimune Power Infusing Concentrate

KS: “What I really like about the updated product is its attractive packaging. The bottle is shaped like a woman who’s standing tall with her chest out looking very confident. To me, that projects an image of strength and how you should always feel and look confident no matter what. I also love the colour red as it best represents me. The new serum also contains the brand’s ImuGeneration Technology, which helps to improve skin’s inner defense system and treat any damage within. After using it, I find that my skin has become a lot clearer. It’s a beautiful bottle, it’s great to use and I love its holistic approach to beauty.”