japanese beauty brand

The brand, which finally made its local debut, is all about creating products that strengthen the innate ability of one’s skin to improve the overall complexion. We chatted with the owner of the brand Mrs Mami Murata where she shared more about the key technologies, skincare trends and more.

A key technology only the brand uses

Mami Murata (MM): “Skin ageing is accelerated by factors such as the environment, lifestyle and psychological stress. Thus, we need to go beyond conventional skincare that works just on the surface of the skin. To do that, we created this technology known as the Life Beauty Science technology which is infused in the carbonated essence that’s found in our products. It activates and sort of wakes up the blood vessels to effectively improve blood circulation so that the nutrients can reach deep into our skin faster. This technology is used in the brand’s Dodai Essence and it contains 20 million micro carbonated bubbles.

The Sofina skincare regime

MM: “After cleansing your skin, apply the iP Dodai Base Essence ($85) as it will activate the capillaries, which may be dormant or sleeping at that point in time. Once the capillaries are activated, they will deliver the oxygen and nutrients to the skin cells more efficiently. After that, apply the Beaute Lotion Moist ($45) and the Beaute Emulsion ($55), which are both infused with the brand’s Tuberose Cultured Essence that effectively hydrates and speeds up cell renewal process.”

japanese beauty brand
Sofina iP Dodai Base Essence, $85

Favourite skincare item when you travel

MM: “I always have my Dodai Essence with me when I travel. Once the environment changes, your skin condition will change and if you work or play too much, it may affect your health, which in turn, take a toll on your skin condition as well. The essence will help stabilise your skin condition so that you will not experience any sudden breakouts.”

Skincare mistakes Asian women make

MM: “I think that the most common mistake many Asian women make is that they purchase beauty products based on what’s trending and popular. At times, these products may not be suitable for their skin and may even be more harmful and damaging. They also tend to forget that the effectiveness of the product depends on their skin condition, which is why I feel that women should go to a dermatologist to analyse their own skin and have the experts recommend them a product that is suitable for their skin.”

Skincare trends

MM: “I think nowadays, women are looking at a more holistic approach to keep their skin in a good condition. So many of them are starting to get more active by heading to the gym or doing yoga.”

Where to find Sofina

MM: “We have just launched a Sofina counter in Isetan Singapore. You can actually get your skin analysed at the counter. There’s a very special machine that we use to help analyse the deeper layers of your skin and the power of Dodai Essence.”

Main image: Showbit.com

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