What’s behind the name Supergoop!
Amanda Baldwin (AB): “I think that the brand is all about protecting the skin and 90 per cent of the signs of ageing come from the sun and then the other 10 per cent comes from other environmental aggressors from around us. All of our products are easy to fit into your routine and we only use clean ingredients that feel really good on the skin so I think everybody should have at least one product in their routine. We are also about options that fit whatever one’s lifestyle is.”
What are some of the harmful effects of UV rays that many women are not aware of?
AB: Basically – without scaring anybody too much – everything that we don’t like about our skin comes from the sun. So wrinkles, dark spots – all those things that we associate with ageing are sort of the beauty aspect of it. But actually, our brand was created by the health aspect of it. So UVA and UVB rays cause skin cancer, which is one of the more common types of cancer. While we don’t really talk about it from a marketing point of view, it is the reason why this brand was created.
Three must-have products from the brand
AB: “We really believe that everybody needs a basic product in their morning routine to protect their skin from the sun so I’d recommend the Unseen Sunscreen, which is just a great way to keep your skincare and makeup routine the way you love it and it just slides right in between. We also believe that every woman needs something to reapply her SPF throughout the day so the Invincible Setting Powder is great. And lastly, a product for your body like our Everyday Sunscreen as your hands and arms are constantly exposed when you’re outside.”