Not just an ordinary concealer

Maureen Kelly (MK): “The great thing about Shape Tape Concealer is that you don’t have to lift a finger — it does all the work for you. It conceals, highlights and contours, but it doesn’t stop there. We have a list of different ways to use it, with everything from hiding redness and hyperpigmentation to camouflaging acne scars, masking tattoos, priming eyelids for eyeshadow, and softening the appearance of fine lines.”

Her concealer application tips

MK: “My favourite way to apply concealer is to cover my dark circles. I use a damp blending sponge, apply it directly to any imperfections, and blend it in using the domed end of the sponge.”

tarte shape tape concealer

Try using two different shades of concealer

MK: “Use the same shade as your foundation to cover up any spots or imperfections, but go 1 shade lighter to conceal dark circles.”

3 makeup items every woman should have in their makeup bag

MK: “Firstly, the Lights, Camera, Lashes 4-in-1 Mascara, as it lengthens, curls, volumises and conditions. I never leave home without it, and now, you’re able to personalise it with a charm initial, which I love. Now no one can “accidentally” take it. I also feel that one should always have the Tarteist Double Take Liner. It is a dual-ended eyeliner (with a liquid and gel formula) and it does not budge. Lastly, the Busy Gal Brow is my all-time favourite as it gives you that instant brushed-up look in seconds — it’s seriously so easy to use and delivers the perfect touch of colour.”

Read more on the next page.

Creating a fuss-free 5-minute makeup look

MK: “When I’m in a pinch, I’ll use the Shape Tape Concealer to cover dark circles and any imperfections, then use the  Amazonian Clay 12-Hour Blush to add some colour to the cheeks and lids, and finally do a couple swipes of the Lights, Camera, Lashes™ 4-in-1 Mascara. It instantly opens up the eyes and makes you look more awake. Top it off with an H2O Gloss, and you are ready to go.”

The hottest makeup look she’s into

MK: “I’m really loving the fun colours right now. I’ve seen some great bold blue and green eyeshadow looks, and have been playing with electric purple as a liner to remix my own look.”

The 2019 makeup trends

MK: “I believe there will be a huge trend on glittery, sparkly lips that look out of this world. Additionally, the monochromatic makeup look is one that will be big this year. There’s something so fresh about seeing the same hue on eyes, lips and cheeks. Lastly, I feel that the use of mixed finishes is pretty cool. An example of a look would be glossy lids (you can tap a gloss over an eyeshadow with your fingers) or use our chrome paint shadow pots — they leave an out-of-this-world shine, which is big for 2019. Finally, blurred cheeks that are a soft-matte to deliver the perfect-looking flush and blotted lips — my personal favourite because they’re low-maintenance and look good all day.”

Read more on the next page.

Common makeup mistakes many women make

MK: “I think the biggest makeup mistake you can make is to let yourself be held back by “beauty boundaries”; whether that’s dark circles, pigmentation, or acne spots. We believe in breaking down these beauty boundaries [because] people look their best when the feel their best. Confidence always shines through, whether it’s in full glam or zero makeup — and you should wear it proudly.”

tarte shape tape concealer

How to achieve a flawless, radiant complexion using makeup

MK: “A good full-coverage foundation is your best friend. The formula’s important, but I’ve also learned from makeup artists over the years that the way you apply foundation is key too. Our Airbrush Buffer Brush is so soft, and it diffuses and blends foundation seamlessly. Primer is really important too. It helps perfect skin before you put on your makeup so that it looks better and lasts longer.”

The Tarte Shape Tape Concealer ($42) is now available exclusively at Sephora.