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Founder Of Tarte: On The Many Ways To Use Shape Tape Concealer And Ditching Beauty Boundaries

American beauty brand Tarte recently launched its well-loved Shape Tape Concealer here in Singapore, known for its full coverage with a flawless matte finish. But, that's not all there is to it. Here, founder Maureen Kelly shares various ways the concealer can be used, the biggest makeup trends this year and a quick, fuss-free makeup look to try.

Common makeup mistakes many women make

MK: “I think the biggest makeup mistake you can make is to let yourself be held back by “beauty boundaries”; whether that’s dark circles, pigmentation, or acne spots. We believe in breaking down these beauty boundaries [because] people look their best when the feel their best. Confidence always shines through, whether it’s in full glam or zero makeup — and you should wear it proudly.”

tarte shape tape concealer

How to achieve a flawless, radiant complexion using makeup

MK: “A good full-coverage foundation is your best friend. The formula’s important, but I’ve also learned from makeup artists over the years that the way you apply foundation is key too. Our Airbrush Buffer Brush is so soft, and it diffuses and blends foundation seamlessly. Primer is really important too. It helps perfect skin before you put on your makeup so that it looks better and lasts longer.”

The Tarte Shape Tape Concealer ($42) is now available exclusively at Sephora.