With the advent of social media – Instagram, especially – makeup artists have become a force to be reckoned with in the beauty industry. For some, their work on various celebrities have added to their street cred, so much so that many of them have started their own beauty brands or gone on to become creative directors of major brands too. Here are the big five you need to know.
1. Pony a.k.a Park Hye-Min
Korean beauty influencer Park Hye-Min, better known as Pony, is K-pop star CL’s makeup artist.
Despite having her own beauty brand Pony Effect, many major beauty brands (Dior, Bobbi Brown and Shiseido, among others) still engage her to push their products. Her YouTube tutorials garner more than 500,000 views within a week, and frequently run into six-digit numbers. You might have heard of or seen the most popular one, in which she transforms into a mirror image of Taylor Swift with the clever use of a range of make-up products. This video garnered over 20 million views.
2. Pat McGrath
One of most sought-after makeup artists for fashion shows, Pat McGrath is a British makeup artist who has created one too many iconic looks to count. Besides having done makeup for a long list of A-list celebrities and supermodels such as Naomi Campbell, Cara Delevingne and Gigi Hadid, she has her own beauty brand, Pat McGrath Labs, which has the most gorgeous eyeshadows and lipsticks. Plus, she was the first global creative-design director for Procter & Gamble Beauty and has created makeup lines for brands such as Giorgio Armani, Dolce & Gabbana and Gucci. And Vogue’s editor-in-chief Anna Wintour called her “the most influential makeup artist in the world”, so who are we to argue?
3. Patrick Ta
Makeup artist Patrick Ta, who was born in San Diego, California, has had a packed schedule recently, creating looks for celebrities and supermodels such as Adriana Lima, Bella Hadid, Taylor Hill, Joan Smalls and Candice Swanepoel for the Cannes Film Festival and Met Gala. He launched his eponymous beauty brand earlier this year and it doesn’t look like the 28-year-old is putting the brakes on his career any time soon.
4. Charlotte Tilbury
That British makeup artist Charlotte Tilbury has worked with celebrities such as Cara Delevingne, Kate Moss, Kim Kardashian and Zoe Saldana among many others, however, that’s just one part of her fame. She has also created her own brand Charlotte Tilbury Beauty, which offers both skincare and makeup products (we hear her Magic Cream moisturiser has been her secret weapon backstage at runway shows for over 20 years). Plus, she’s a contributing beauty editor for British Vogue and frequently does the cover look for major global publications such as Vogue and Vanity Fair, so we would say she’s definitely an influence(r).
5. Sarah Tanno
Lady Gaga’s go-to makeup artist Sarah Tanno has created many iconic looks for the Mother Monster since the pop star’s debut. The American accompanies Lady Gaga on every tour and does all her makeup for her appearances in shows, at red carpet events and for magazine shoots. So it is only natural that the partners-in-crime appear together at the Met Gala’s red (or pink) carpet, with the makeup artist “touching up” the artist’s makeup after one of her many costume changes. We say that kind of seals the deal on her influencer status, if the super on-theme extravagant and campy bejewelled-feathered-embellished eye look hasn’t already done so. Plus, word (rumoured or otherwise) of a Haus Beauty line in the works, we say the Marc Jacobs Beauty Global Artistry Ambassador’s going to be kept real busy having her finger in so many makeup palettes.