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Up Your Game With These Under the Radar Beauty Brands

From all-natural brands that use only ethically sourced botanical oils to supercharged formulas backed by experienced doctors, here are the top under-the-radar skincare brands you need to know about in 2019.

It gets a little dull when all you see on your Instagram feed are the same beauty brands over and over again. Time to put your Lash Slick down for a moment — there are heaps of under the radar beauty brands (and makeup too) that deserve some space on your vanity.


It took founder, Olivia Thorpe, over a year to sample botanical oils from suppliers all over the world before she arrived at a trusted list of sources that could guarantee the finest quality of oils using sustainable farming methods. So you can be sure that your skin is getting the very best from all four products in her tightly edited line. Beyond top-grade botanical oils that are rich in fatty acids and vitamins to restore skin to its optimum state, all products (except its No. 1 Exfoliating Powder) are also enriched with essential oils for a therapeutic effect on your mind.

Try: No. 1 Nourishing Face Serum, $170 for 30ml
It packs apricot kernel oil, grapeseed oil, rosehip oil and vitamin E to hydrate, strengthen and protect skin. Or try the new No. 1 Purifying Cleansing Oil, $132 for 100ml, which melts away makeup, conditions skin with safflower and sweet almond oils, as well as uplifts your mind with its carefully blended scent.

Available at Maisonne, 25 Yong Siak Street, Tel: 8506 3665 and

OSEA Malibu

Founded by archaeologist-turned-holistic healer, Jenefer Palmer, OSEA Malibu combines mineral-rich seaweed with organic essential oils to rejuvenate and rebalance all skin types. Responsibly sourced from the pristine waters of Patagonia, OSEA Malibu’s seaweed extract is bio-available, which means that it is readily absorbed into skin for optimum results. Plus, the brand has also been an active advocate for plant-based, vegan skincare since more than 20 years ago, and that passion continues till today.

Try: OSEA Malibu’s Ocean Cleansing Milk, $75 for 150ml, which gently removes makeup and dirt, calms redness, and softens the appearance of fine lines; and Ocean Lotion, $58 for 180ml, which nourishes dry, flaky patches and improves skin elasticity. Or try the latest Vitamin C Probiotic Face Polish, $175 for 56.7g, which contains Fermented Pomegranate enzymes and bamboo and rice powders to buff away dead skin cells while vitamin C and probiotics reduces the appearance of pigmentation for clearer, brighter skin.

Available at Pure Tincture stores and e-store.

Sigi Skin

As the latest local skincare brand to hit the scene, all eyes are on Sigi Skin, and its pared-down approach to skincare. Placing an emphasis on giving your skin exactly what it needs (nothing more, nothing less), all Sigi Skin products are vegan, cruelty-free and made in Korea to feature cutting-edge technology with high-performance ingredients.

Try: Pink Nectar, $62 for 30ml
Made with five molecular sizes of hyaluronic acid, peach extract, propolis, vitamin E and niacinamide, it has a lightweight texture that melts into skin upon application to smooth, firm, brighten and depuff the under eye area.

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