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Beauty

13 Reasons Why You'll Really Want This New Lancome Serum

A decade after its debut, Lancome's bestselling Advanced Génifique serum gets a high-tech reboot said to make it as good as youth in a bottle – and that's just one thing you'll probably love about it.

7. Guess you can call it youth in a bottle…

Studies have shown that with use, women can expect the diminished look of fine lines and wrinkles and an increase in radiance, evenness, smoothness, elasticity and firmness.

8. … And you can see the results in as fast as seven days!

According to Lancome, the amount of (good) bacteria in skin increases by 10 times just after the first application so one can see a Benjamin Button effect in as soon as a week.

9. It’s suitable for all skin types (yes, even if yours is really sensitive) 

Lancome ran 43 studies on 4,000 women across four different continents to ensure that its Advanced Génifique Youth Activating serum makes for an inclusive one. Sure enough, it’s proven to work for all skin types –  be it normal or sensitive, and everything in between.

10. You’ll appreciate its refreshing, lightweight texture

Which is exactly what we need with our recent spells of extreme hot weather. Absorbing quickly into skin sans residue, it also won’t clog pores.

11. You’ll always apply the optimum dose of serum 

Besides the formula, the dropper cap on every bottle of the updated Lancome Advanced Génifique Youth Activating serum has also been improved. A new patented self-loading function is meant to help it draw up a dose containing precisely 30 million pre- and probiotic fractions – the optimum amount needed – each time the cap is fastened.

12. Some of pop culture’s most inspiring women are endorsing it

In the US, the serum’s sophisticated campaign is fronted by the doe-eyed and understatedly cool Lily Collins. In South Korea, it’s K-pop sweetheart Suzy Bae. In Singapore, the ever elegant actress/director Jeanette Aw holds the title – and have you ever seen her practically poreless, line-free skin?

13. You can try out the new Advanced Génifique Youth Activating Serum for free

To let women have a better understanding of how its updated star product works without having to make any major commitments, Lancome is offering anyone interested in a seven-day trial. Simply sign up here and you’ll receive a sample that could just get you on board the microbiome beauty trend – and noticeably radiant, younger-looking skin.