Who has this season’s hottest makeup launch? No surprise, it’s Gucci. One of – if not the – most visionary fashion house, they’ve sucessfully branded themselves as a whole lifestyle. It launched an eclectic collection of homeware items back in July 2017 dubbed Gucci Décor and recently premiered its gourmet restaurant, Gucci Osteria da Massimo Bottura— Singapore Edition in late May where it was reportedly sold out. And after its multiple fragrance launches, it’s fitting that the brand has finally revived its makeup line.
If you expect a similar collection that first debuted in 2014, you thought wrong. The new range, now helmed and art directed by Alessandro Michelle (naturally) is made available on Net-A-Porter with a whopping 58-shade lipstick range that comes in all sorts of colours (no less from the imaginative creative director himself) from bright reds to head-turning pinks and an intense grung-y black. The lipsticks (each at USD$39, approximately S$53) come in three different finishes, 36 in Rouge a Levres Satin (satin), 18 in Rouge a Levres Voile (sheer), and four Baume a Levres (a translucent balmy finish) but of course, we will take all 58, please.
Besides its hydrating, nourishing and pigmented formulas that come with a faint floral scent, its packaging is one to note – think retro-themed, vintage florals and old world glamour. Similar to its Alchemist Garden collection that featured luxurious and dreamy parfum bottles, the gold-toned lipstick bullets come in three designs (for each of the three finishes) and feature floral prints (akin to the ones you see on Gucci Bloom) and art deco motifs that’s both timeless and modern. While the packaging of Gucci Beauty exudes a slick, sophisticated vibe, it’s kick-ass campaign is more raw and real. Peruse through the brand’s Instagram (its @guccibeauty, if you have yet to give it a follow) and you will note a ton of fun, cropped images that focused on models’ lips – and it is unlike what we expect a beauty campaign photograph to be.
Shot by British photographer Martin Parr known for his satirical and anthropological style, the campaign images were modeled by unconventional and diverse faces like Mae Lapres, Ellia Sophia Coggins and lead singer of punk band Surfbort Dani Miller (who is also the face (and teeth) of the brand) where she
confidently shows off her gapped-tooth sporting a bold, red pout. The whole campaign – and brand – revolves around the idea of embracing an idiosyncratic notion of beauty, individuality and imperfect perfections – and that, ultimately, is the Gucci Beauty Girl.
