Swedish retailer COS has partnered with London-based Studio Swine, an artistic collaboration between Japanese architect Azusa Murakami and British artist Alexander Groves, in its newest foray into the arts.

See: Just how minimalist can Cos go?


Now open to the public at Milan Design Week 2017, the interactive installation, titled “New Spring”, revolves around a six-metre tall sculpture that emits mist-filled blossoms that burst on contact with skin, but survive when met with textured fabrics.

See: Fashion writer Keng Yang Shuen’s guide to getting ready for Milan Design Week


Housed in Cinema Arti, a decommissioned cinema built in the 1930s in central Milan, the structure is constructed nearly entirely from recycled aluminium. Taking inspiration from Milan and its significance in art and design history, Murakami and Groves have created a cinematic mood within the installation, paying homage to the theatre’s history and drawing upon Kurosawa’s blossom scene in Seven Samurai (1954) and the candelabra scene in Fellini’s Casanova (1976).

The COS x Studio Swine installation will be open from 4th – 9th April 2017 at Cinema Arti, Via Pietro Mascagni, 8, 20122 Milan.

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