Streetwear is inescapable at the moment. Hot on the heels of the recently concluded Street Superior comes another big street-focused convention — this time in the form of Culture Cartel (CC). Its main USP: spotlighting the often-neglected aspects of street culture, such as toys, tattoos and art. Because you know, street culture isn’t just about the latest sneaker drops and grails despite what hypebeasts will have you believe.

Taking place next weekend from December 1 – 2 at the F1 Pit Building, Culture Cartel is branding itself as “Asia’s first all-encompassing street culture convention” that unites the aforementioned various fields. The list of retailers is pretty exhaustive: all the usual suspects (Vans, Nike, Adidas, Puma, Fred Perry and more), along with local stalwarts such as SBTG, Obbi Good Labels and Limited Edt. Tattoo fiends would also do well to keep an eye out for buzzy local and regional tattoo artists such as Ael Lim (@invisblea), Bradley Tan (@bradleytattoo), Lionel Ng (@lionelngtattoo), Jun Chihara (@junchihara) and Jynt (@jynt).

Here we take a look at some of its highlights:

Exclusive launches

There’s a whole of collaborative launches dropping exclusively at Culture Cartel, including (but not limited to):

1. ASICSTIGER x Limited Edt x SBTG

2. (Toymaker) Mighty Jaxx x Jason Freeny

3. Levi’s x Mightyellow, Erikartoon, MEAN, and DJ FVDER

Live performances

Look out for live sets by the likes of rapper Mean, hip-hop and reggae artist Mas1a and DJs Aldrin, Eden, KiDG and Senja who will be keeping you on your feet throughout the festival.

  1. Panel sessions

There will be a total of five panel talks, touching on topics such as how to step up your streetwear game, the toy market of today, the evolution of street art, and the state of the local music scene featuring singers such as Tabitha Nauser.

Raffle draws

There will reportedly be a few raffles going on where HG sneakers such as Off-White x Chucks or Yeezy Boost 700 ‘OG’ will be going — so if you’re a sneakerhead, you’ll definitely want to be there.

Movie Screening

There will also be a one-off screening of Obey Giant: The Art and Dissent of Shepard Fairey, a documentary by Oscar and Grammy-winning director James Moll, focusing on the works of artist and Obey label founder Shepard Fairey. Yes he’s the same artist behind the now-iconic “Hope” portrait of former US President Barack Obama during his 2008 presidential campaign.