Watch the first three Apple Watch TV commercials, titled ‘Up’, ‘Us’ and ‘Rise’. The messge is: you need the Apple Watch.

 Rise – about getting your day going and a whole lot of reminders to get your day going.

Up – focuses on movements, sports and er, standing up

 Us – about people connecting and socialising (and a lot of kissing)

Although for our money, this is still the best Apple ad in recent years: Robin Wiliams reciting his “What will your verse be?” speech for iPad Air.