Remember when 1017 Alyx 9SM’s ‘Rollercoaster’ belt, fashioned after the metal click-shut safety buckle you see on a thrill ride, took over Instagram feeds at one point? 

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Bella in ALYX

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Launched in 2015, the brainchild of Italy-based creative director Matthew Williams has since found its way into the closets of legions of stylish, cool kids, fashion insiders and celebrities — the buckle belt going viral (especially in the streetwear scene) being its starting point of mass adoption. The rest of Williams’ brand is built upon techwear — the brand is also known for its chest rig that exploded in mainstream culture when Kanye West wore it — leather work, and of course, silver hardware. As for the rollercoaster buckle? Williams has found a way to integrate this 1017 Alyx 9SM signature into virtually every accessory, from caps to bags and necklaces. It’s now also a key feature of (one of) the most buzzed about accessories from Dior S/S ’19.

Upon Kim Jones’ arrival as artistic director of Dior Men’s, he’d tasked Williams with lending his distinctive hardware to the house. Specifically, on bags that include the Saddle style — rebooted by Maria Grazia Chiuri for the women’s universe just a season earlier (F/W ’18) — and belts and baseball caps.

But before Williams’ buckle ended up on the now wait-listed (and iconic) Saddle from such a storied house and to many, perhaps came out quite literally nowhere, his past sees paths crossed with the current heavyweights of our generation: Virgil Abloh and Heron Preston for culture collective #Been #Trill, Lady Gaga for her performances, Alexander McQueen and, of course, the man Yeezus. Now with Dior a part of that coterie (which includes sold out Nike collabs), the best is quite possibly, yet to be.

Main images: Instagram (@dior and @alyxstudios)