#1: It was like being on a trippy VR set

The show was held in Prada’s Herzog and de Meuron-designed HQ in New York City.

Prada’s New York headquarters on 609 West 52nd Street was the setting of the show. Designed in 2000 by world-renowned Swiss architecture firm Herzog and de Meuron, the concrete building used to house a piano factory. It has since been stripped down to its bare concrete skeleton, creating a stark avant-garde industrial building in the middle of Midtown Manhattan.

The runway presentation on May  4 was held on the seventh floor of the building. Here, Prada unleashed a total virtual reality experience. Floating translucent panels measuring 2.1 metres by 6 metres inspired by the buildings large windows, were hung around the space. Besides beaming images of New York buildings, the panels also projected virtual cityscapes into the room to create a hyper-real setting that looked like the models and guests were trapped in a scene out of Blade Runner.

#2: There was a Stonehenge moment

The runway show was scheduled at 6.30 pm – way before the 7.55pm sunset. However, due to the panels that were hung throughout the show floor, natural light was distorted and blocked. To achieve the perfect ambience and “golden hour”, lighting engineers had to create an augmented sunset by mixing actual sunlight with light panels. As a result, a surreal atmosphere permeated the space with slivers of dark silver, red and black light.

#3: Nope, there wasn’t a technical glitch

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Videos and images of models projected on the panels were intentionally distorted throughout the show to fit the sci-fi inspired theme of the evening.

 

#4: There was a “takeover” of Times Square

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The large TV screens in Times Square beamed the show to the public in real time. The effect was an illusion of larger-than-life models stomping out of the buildings.

#5: Iconic Prada motifs were celebrated

(Left) Prada S/S ’96 and Prada Resort ’19
  • The Resort collection balances the old with the new, by featuring prints inspired by archive pieces alongside technical fabrics.
  • Could Miuccia Prada be in a nostalgic mood these days? We saw that in the S/S ’18 collection when she resurrected nylon in a big way for the ready-to-wear and accessories. For Resort ’19, she continued her revisionist point of view. Grandma wallpaper prints and retro patterns, the tights and severe minimalist outfits – all of which defined her runway shows throughout the ’90s – were reworked with a bold logos and athleisure fabrics. This is one collection made for the fashion peacock and magpie.
  • #6: The hat game was strong

    • As if the appeal of the clothes weren’t enough, the headgear was over-the-top too. The ginormous trapper hats that topped multiple looks came in plenty of interpretations – from plain nylon to shiny jacquard. We’re not surprised if they will take over street style during Fashion Week next season.

#7: The guest list was A-list

  • From left: Dakota Fanning, Gabrielle Union and Selena Gomez

    It was a blessing that the Prada’s New York show happened on the weekend of the Met Gala. Because there was no shortage of the A-list crowd in town. Among the names that turned up at the show were Dakota Fanning, Gabrielle Union, Selena Gomez, Alexa Chung. Adding to the star power were upcoming It girls like actresses Sasha Bianca Lane and Katherine Langford, and ballerina Violetta Komyshan.

    Movie star Ansel Elgort was spotted at the event

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