The beauty about Snapchat is how current it is: You see what someone wears to an event just half an hour ago, amongst updates on his or her latest fashion and beauty indulgences. And it works beautifully during Fashion Week madness too, especially when we want to know what Chiara’s favourite runway look is or what quirky outfit Irene Kim put together. Here, 6 of the best fashion Snapchat accounts you should add right now:
Known for her rainbow-hued hair and kooky outfits, Korean model and streetstyle star Irene Kim is also Estee Lauder’s global beauty contributor. Follow her for behind-the-scenes’ footage on photoshoots and the crazy pieces she’s picked to wear for the day.
The Italian fashion blogger with 4.6 million followers on Instagram is invited to all the top shows, so expect lots of coverage of Gucci, Prada, Moschino and more. Her Snapchat is filled with photos of her daily outfits (and multiple outfit changes during Fashion Week), as well as all the parties the fashion cognoscenti descend on.
The Swiss fashion blogger has collaborated on projects with notable brands like Cartier and Chopard, and besides the usual selfies, her Snapchat account showcases videos of her at the hottest fashion parties and events.
Leandra Medine’s trademark witty humour takes centrestage on this Snapchat account – so follow her if you want an offbeat look at all the hobnobbing going on pre- and post-show.
The former editor of Lucky Magazine and current head of fashion partnerships at Instagram chronicles her day-to-day with cute snaps of her young daughter Ren, interspersed with photos of her colourful OOTDs.
It’s a members-only club that offers services like styling and personal shoppers for its clients, and its Snapchat account features the hottest streetstyle and runway looks as well as their latest fashion buys. Plus, every update is professionally styled – just like their immaculate Instagram feed.