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A Decade Of Jacquemus And Everything We’ve Loved

Leading up to the brand’s 10th-anniversary show in Provence, we take a look at some of Jacquemus' most iconic pieces

It’s been ten years since French designer Simon Porte Jacquemus took the Paris fashion world by storm. The then-19-year-old garnered heavyweight fans such as Adrian Joffe and designer Rei Kawakubo with his uninhibited, mischievous take on classic French design – challenging the
traditional norms of European draping and tailoring. The evolution of the Jacquemus’ vision has brought about daring, asymmetrical silhouettes to life – often accompanied by signature accent accessories (who can forget his oversized raffia bags, whimsical heels?).

Jacquemus’ steady progress has been marked by the introduction of current brand signifiers. The beginnings of the iconic white shirt dress were first seen with his pre-fall 2015 collection – though the past four years have seen major tweaks to the brand’s staple. Another house favourite, the Le Chiquito Bag has posed various version of itself since 2017 and most recently comes in a ridiculously minuscule size – so ridiculous that you’re barely able to fit bobby pins in it. That’s exactly the sort of mischevious quality the French designer brings to the fashion world – the kind that you either love or love to hate.

Ten years on, this impish characteristic has only solidified into a strong visual representation of the sensual yet structured cornerstones of the brand — making it an undeniable style name. And what better way to celebrate this milestone than with a co-ed show in Jacquemus’ hometown in Provence, France?

Set to take place on the 24 June, the showcase signifies some of the brand’s major successes – a secured spot at fashion week, a cult following and immense commercial success – coming full circle. It also sets the stage for Jacquemus to push the boundaries even further. While the future leaves plenty of room for a continuation the playful spirit and experimentation of the charming French designer, here’s a look at some of the iconic pieces that have transformed the house from boutique to earning an irrevocable spot in today’s modern-day fashion industry.

Le Chiquito Mini Bag
This bag needs no introduction. Usually minuscule in size and impossibly structured – don’t expect any slouchiness – these bags have been on heavy It-piece rotation for the past few years. They’ve been the undeniable star of the house, coming in a variety of materials from suede to leather, also boasting versatile wearability – doubling as a shoulder and waist bag. The White Shirt
If there’s a cornerstone of European design that Jacquemus has truly re-invented, it is the classic white shirt. The minimalistic, mostly NSFW rendition of this wardrobe staple has been a recurring runway favourite for the brand but has also morphed into variations of itself – similar asymmetrical print blouses and a white shirt dress. The Sculptural Jewel Heel
Almost every pair of shoes from the house comes with the guarantee of a carefully crafted statement, jewel (or geometrical) heel. Staying true to its penchant for a glamorous yet effortless summer feel, the most prominent piece of the footwear collection remains the open-toed version, with delicate toe and ankle straps. The Slip Dress
Though Jacquemus’ dresses come in a fairly wide variety, a common theme seems to be the barely there nakedness of most of them – in other words, simple, elegant and incredibly minimal. Straps are usually thin and the fabric flowing, cut either close to the body or slightly billowing. The result is sensual and risqué while maintaining a level of on-brand sophistication. The Statement Earring
Keeping in theme with asymmetry and geometric shapes, Jacquemus’ earrings hold true to the ethos of going big or going home. Unlike the clothes, these statement earrings strive to be as eye-catching as possible, serving as the perfect complementary accessory to the house’s sleek, minimal designs. Oversized Hat
Deemed the accessory of the season in 2018 – though not without its fair share of controversy – Jacquemus’ oversized straw hat has since inspired a slew of other straw accessories (the beginnings of an experimentation with straw can be seen in the Resort 2016 collection). It has been spotted on the likes of Emily Ratajkowski and Bella Hadid. The Striped Blazer
Jacquemus’ playful version of the traditional French stripe finds itself peppered over the various seasons – with its 2017 blazer rendition still going strong. Today, the pinstripe is a subtle cornerstone of the brand’s more tailored pieces – from jackets, trousers to resort dresses. La Jupe Sol Assymetrical Skirt
No collection would be resort-inspired without the colour yellow – or in this case, mustard. Though we’re tempted to put down summer’s favourite colour as an iconic staple of the brand in itself, the mustard La Jupe Sol asymmetrical skirt comes in as a concrete second. Breezy yet structured, it perfectly encapsulates Jacquemus’ South of France glamour and even comes in a similar dress version.