Founded in 2010, Aijek is a womenswear label to turn to for timeless pieces oozing with feminine allure.
Who’s behind it
Aijek is designer Danelle Woo’s Chinese name, Kejia, spelled backwards. The self-taught designer (above) was a former Public Relations director for an American agency in Shanghai before she started Aijek.
Why know it
It’s one of the top performing brands at Tangs, and it’s not difficult to see why. Known for its intricate lace pieces, which are made out of lace from Korea, Japan, Italy and China, Aijek offers luxury at affordable prices (expect to pay no more than $600 for a dress).
It’s where you can also get a one-of-a-kind wedding gown. Its specialty in lace has allowed it to move quite naturally into offering a made-to-measure service for wedding gowns that takes about two months to create.
This year, the brand, along with fellow local labels Stolen and max.tan, was selected to be part of the Fashion Futures 2.0 programme created by Singapore Fashion Week in partnership with the Council of Fashion Designers of America (CFDA). The programme is a recognition of the brand’s growth potential as it is aimed at helping Singapore designers turn their brands into international names.
What to expect in F/W ’16
“I imagined Jackie Kennedy being alive today, listening to Adele, and blending her timeless style with a modern bohemian spirit. Clean lines and classic silhouettes have been married with Aijek’s signature embroideries and lace in this new Fall/Winter collection. While past seasons were a little more romantic and girly, this collection will be more sensual, confident and clean. Fabrics are more structured, but there’s still a distinctive feminine vibe, like when neoprene gets bonded with lace,” says Woo.
Where to buy
'Retail With Resale' Might Just Be The Future Of Shopping, Says Vestiaire Collective's Fanny Moizant