#1: The brand’s aesthetic is based on her personal style
Cheo’s uniform: ripped jeans, sleek booties and a graphic tee or hoodie. And if the t-shirts she’s put on sale on her online shopping site are anything to go by (they’re emblazoned with words like “She Boss” and “Anti Heroine”), expect pieces to be edgy, punchy and statement-making.
#2: Fans of Vetements and Off-White will dig her pieces
The oversized, exaggerated silhouettes championed by the likes of Vetements’ Demna Gvasalia and Off-White’s Virgil Abloh are in vogue now – and the brand’s Daddy’s Baby Girl hoodie (above), which comes cropped and has large text printed on one sleeve, aces that casual street vibe.
#3: Denim devotees will be very happy
In a recent Straits Times interview, Cheo was photographed wearing her yet-to-debut pieces. What grabbed our attention instantly: The distressed, paint-splattered denim coat, jacket and flare jeans that will likely make great additions to your weekend wardrobe.
#4: Prices have been kept affordable
In the same Straits Times interview, Cheo shared that prices for the collection will range from $69 for a cotton-polyester blend bodysuit to $350 for a customised vegan leather vest.
#5: She’s created accessories that match her pieces too
Cheo might have had no formal fashion training, but she’s taking the plunge and producing an accessories line at the same time. What are earrings, cuffs and necklaces in burnished gold and silver-plated brass that everyone from hip hop lovers to rocker chicks will take to. Also in the works: A beauty range dubbed AxJ Beaute. We’re looking forward to seeing the rad colours Cheo will come up with.
The Arissa Cheo No. 1 collection will show on Saturday, October 29, 10pm at the National Gallery.
Main image: @arissa.cheo Instagram