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Fashion

If You Haven't Heard Of Asai, Where Have You Been?

Dominating the feeds of fashion's inner circle with its tie-dye 'Hot Wok' top, here's why London-based fashion label Asai is shaping up to be more than a one-hit wonder.

Worn by fashion girls all over in a multitude of electric colours tie-dyed on panelled sheer fabric, chances are you’ve probably seen the ‘Hot Wok’ top all over your Instagram explore page.

The coolest of style personalities like Kiko Mizuhara and Aleali May have also been lensed sporting the number, but since when did fashion love tie-dye to this extent? We owe it all to designer A Sai Ta of London-based eponymous label Asai, that debuted at London Fashion Week in Spring/Summer 2017. Just a year into his studies, the Central Saint Martins graduate was headhunted by Kanye West for Yeezy, where he worked on a collection for five months before launching his own fashion line. While its claim to fame is arguably the aforementioned iconic top, four seasons in and the label has proved that it is, in fact, more than a one-hit wonder.

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@eckhaus_latta show💕

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Hallmarks of its identity include the raw, unfinished feel of the clothing, the strong influence of Ta’s Chinese and Vietnamese roots (c’mon, even the brand’s Instagram handle is @asaitakeaway — get it?), and a “perfectly imperfect” aesthetic that’s a melange of colour and culture. While the designer’s previous collections drilled down on his Asian heritage (manifesting in dragon motifs, lotus flowers and chinoiserie), S/S ’19 is a seamless hybrid of East meets West that define his multi-cultural background having grown up in London— a stunning kaleidoscope of tie-dyed and skilfully spliced garments from every end of the colour wheel.

With just five collections and already selling out multiple drops at Dover Street Market London, pay heed Asai, its Hot Wok, and whatever Ta’s cooking up next.

Main images: Instagram (@asaitakeaway)