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5 Cool Asian Fashion Brands You Need To Know

It's not easy to succeed in the fashion industry, but these fashion labels from Korea, Taiwan, Malaysia, Indonesia and Thailand have proven that real talent is rewarded, thanks to conceptually strong designs that are also commercially viable. Another winning factor? All the founders/creative directors have attended some of the most prestigious fashion schools around.

#1: Moon J (Korea)

Image: @moonjofficial Instagram

Founded in London two years ago by London College of Fashion graduate Jinhee Moon, the label moved its base to Korea last year. Its pieces are modern and playful, with interesting texture and colour combinations. For Spring ’18, it goes big on ruffles and ruched detailing, appearing everywhere from an asymmetrical skirt to an off-shoulder top.

Other accolades it’s gathered under its belt: The brand was selected to be featured at London Fashion Week in 2015, and was chosen as one of Vogue Italia‘s 200 emerging designers of 2014 as well as one of “The Next Talents”, a project by Vogue Italia and Yoox Net-a-porter that spotlights new and noteworthy designers to watch, last year.