Local brands she’s a fan of
“There’s a lack of local menswear labels here, so premium menswear label Biro Company has my vote for having an international presence. I also love Beyond The Vines for its chic interior store space, which makes it a great place to shop.”
Singapore brands that deserves more attention
“Womenswear brand Whole9Yards and bespoke tailor and designer Kevin Seah. A great brand is more than just good design. Perfect tailoring and fit are equally important and these two brands deliver that.”
Her best source of shopping advice
“Instagram. Just scrolling through everyone else’s feeds could give me a good idea on what I should buy next.”
A styling trick for a night out
“I used to throw on a jacket over the shoulders, but lately, I would just need attitude and confidence to pull off any outfits.”
Go-to brand for work
“Klarra has nice workwear pieces. Though I’ve left the corporate environment, I do find their pieces contemporary and modern.”
What she wears for a night out
“Exhibit and Eight Slate. They’re quite trendy, and have interesting details (like Exhibit’s strong cuts and Eight Slate’s ruffled sleeves) that are unique in their own ways. They have a good fit too.”
A local style icon she admires
“No one delivers an outfit like (homegrown streetstyle star) Yoyo Cao.”
Favourite OOTD spot
“My home at Tiong Bahru. It is quite airy with good lighting spots, and the high ceilings help too.”
Tips on taking photos for Instagram
“Never look too polished and be original.”
How perceptions of Singapore labels have changed
“People are definitely less averse to Singapore labels as compared to a decade ago. With a focus on online shopping, we’re seeing plenty of local fashion sites in the scene. Some, which started out as blogshops, have gone on to design their own collections. This new creative beginning will see through more young adopters who are willing to give newer labels a try.”
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