When Burberry first introduced their interlocking ”TB” monogram and logo in August last year under the direction of newly-minted creative director, Riccardo Tisci, the fashion world was abuzz with anticipation. It’s not every day the house makes a drastic change to their logo (the last time was a minor altercation in 1999), and especially to the initials of OG founder, Thomas Burberry. Now that this same monogram is getting its own collection, we’re officially intrigued.

For starters, fronting the face of its campaign is model chameleon Gigi Hadid who takes on four distinct identities of Burberry: the boy, the gentlemen, the girl and the lady. With the previous Tommy Hilfiger collab star at the helm, it’s hard to resist the appeal of this collection.

Next, the monogram itself, a series of interlocking TB initials in contrasting black and white with a distinct red stripe down the middle, is a breath of fresh air to Burberry’s typically classic style. The novel design and colourway come splashed across the men and women ready-to-wear pieces and accessories with the prices between some £50 to £1,500 (S$87.49-S$2,624.84). Browse below for a closer look at the collection which ranges from casual staples to classic essentials.

The Burberry Monogram collection is available for purchase now online and exclusively at Burberry in Marina Bay Sands.