Covid-19 has not only indelibly changed the way we work, it has also evolved the way we shop for luxury goods today. Buying that diamond ring or five-figure watch online is all part of the new normal now and no longer a taboo.

Last week, Roman jewellery marquee Bvlgari unveiled its game plan for luxury retail in the time of coronavirus. It rolled out its plans for dedicated e-commerce sites for seven of its markets that will take place over the course of the next three months. Singapore was the first to launch this spanking new site on May 21, which will be followed by United Arab Emirates, Italy, France, South Korea, Mexico, and Brazil.

The site lets you shop for any of the products in the maison’s expansive catalogue – from its jewellery to its bags – with immediate e-checkout. The only items which are not available for on-site purchases will be jewels valued above €50,000 (S$78,500) and the brand’s fragrance range.

All of Bvlgari’s jewellery designs, like the B.zero1 Rock, are available for on-site purchase as long as they don’t cross the €50,000 (S$78,500) mark.

What we love is the ease of shopping here: the brand does not impose any delivery charges and can have your orders sent within a day if such an arrangement is required. It also allows for complimentary returns for your purchases. A dedicated concierge team can help with your online orders via phone call (tel 3158-2590) or through a live chat on the site from 9am to 7pm on Monday to Friday. Alternatively, they are also contactable via e-mail at

While shopping at home might not quite beat the joy of being in a physical store, Bvlgari has added some features on the site to give you the experience of perusing and browsing your luxury goods. Currently, its bags category employs 3D images and augmented reality to give you a 360-degree P.O.V. for designs like the Serpenti Forever and the Alexander Wang X Bvlgari collaboration. Plans are in the works to expand this feature for its jewellery and watches categories.