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Fashion

Double Tap This: Bvlgari Gets Techy With The Launch Of Smart Bags

With pop pastel shades and playful design details like leather lining in contrasting colours, the Italian jeweller’s S/S ’19 line of bags and SLGs has an unmistakably youthful appeal (there’s even the introduction of a bucket bag). What’s going to make the social-media-weaned generation double-tap though is the in-built technology dubbed Bvlgari Touch. After downloading the similarly named app, one can use the phone to scan the discreet logo and enter a microsite that offers not just the full suite of product details, but also care tips, images of others — street style stars included — with the same bag, and filters you can play with. Think of it as an exclusive network for Bvlgari bag owners. Mark Zuckerberg, your competition just went up.

This story first appeared in Female’s January 2019 issue.

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