While the Internet may still be buzzing from the uproar over the Best Picture film mistake at the 2017 Oscars, american label Calvin Klein has just revealed its latest ad campaign for its Underwear series, featuring the stars from Moonlight, a poignant coming of age story about a black gay teenager.
‘It’s an acknowledgement of remarkable actors who are revealing something important of being a man today in what they do,” says Raf Simons.
Shot and styled by his regular collaborators Willy Vanderperre and Olivier Rizzo, this is the second batch of ads following Simons’ inaugural campaign for the house.
Of the campaign, Pieter Mullier, creative director of the label says, “Since the beginning, Calvin Klein’s underwear imagery has always made big statements about masculinity; the performances of these actors in Moonlight affected us deeply and made big statements about masculinity in a different way. Somehow we wanted to bring the two together”
If anyone would be a big supporter of the arts, it would be Raf Simons.
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