Puma’s latest collaboration with American sneaker designer Ronnie Fieg, which hits stores this Saturday 11 April, is inspired by Japan’s iconic cherry blossoms.
It’s cherry blossom season in Japan now, but if travelling there this month is a bit of a stretch, German athletic brand Puma’s The Sakura Project brings a little slice of it here. Here’s why you should add these to your sneaker collection:
It’s a tie-up with American sneaker designer Ronnie Fieg, whose eye for casual, contemporary designs has made him a popular choice of collaborator with brands like American shoe and clothing label Pony and Japanese sportswear brand Asics. Here, Fieg created two unisex designs in pinkish tones to pay homage to the pastel pink flowers that bloom in Japan every April. The first comes with a bright pink suede leather toe cap with a light pink upper, while the other mixes burgundy and navy on a suede leather upper to illustrate how the Sakura cherry blossoms transitions into darker pink hues.
Exclusivity is assured, too: There are only 20 pairs for each style in Singapore and purchases are done by balloting (i.e. you’ll get to buy the shoes if your number gets picked in the draw). $230-$250, only available from April 11 Saturday, at Marina Bay Sands’ Limited Edt store (#B2-23).