Unless you’re in Mean Girls, plastic is never cool especially when the health of the environment is concerned. Which is why Converse, which has recently begun its green Converse Renew journey to stick to more eco-conscious practices, is doing something about the prevalence of plastic. For starters, the sneakers giant just launched a new sustainable collection that replaces its canvas shoe uppers with recycled polyester that’s produced using used plastic bottles.
This Converse Renew Canvas line ($89.90-$129.90) is available at selected stores including the brand’s Ion Orchard and Takashimaya S.C. outlets. It is currently available for two of the brand’s most popular models – the classic Chuck Taylor All Star and its re-engineered cousin, the Chuck 70 which is known for its subtle updates like cushy foam insoles.
To the untrained eye, the new polyester uppers feel and look exactly like regular ones as the yarn has been created to mimic the durability and breathability of the cotton canvas that Converse regularly uses. In line with the Earth Mother chic theme, the colourways for the kicks include peppy hues such as moss green and jade stone. And as a final reminder of plastic’s harmful effects, there are black marker scrawls on the shoes that spell out “Life’s too short to waste”. Get the message?