Converse has just dropped its updated Renew collection – its line of upcycled Chuck Taylors created from bottles, unused denim, and cotton canvas waste – which are now available in four upbeat colourways of wheat, blue, ocean, and violet. To mark that launch, the sneaker company has roped in a group it is close to – young creatives – for a little DIY project. Called #CreateAtHome, it aims to discover new ways to champion these folks while they work from home.
It’s no secret that Converse is all about championing this community. The Converse X initiative was established in 2017 to support, promote and discover up-and-coming talents on an international scale and has since grown to include thousands of up-and-coming names (check out #converse_x_ if you’re curious to know more).
In Singapore, the brand has tapped several local creatives to share their sneakers masterpieces on social media over the next few weeks using the hashtag #CreateAtHome or #WeAreAllStars. Some names roped in include child psychology student Joey Oh (@tiredjoey) and vintage store owner Nick (@mystrangeanarchy). As of press time, more creatives are taking part and will be sharing their creations in next few weeks.
If you’re interested in taking a jab at customising these sneakers – or any Converse products you might already own – simply slide a direct message into @converse_sg mailbox on Instagram or tag your post using the hashtags above. The brand will be on the hunt for new talents for formal commissions too during this stay at home period, so it’s best to go all out and impress. So home designers, get that glue gun out and make it work because as Converse puts it, “creativity can’t be quarantined”.
