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You'll Look Like The Most Interesting Girl Dressed In These Cult Fashion Brands

We’re always rooting for the independent up-and-comers and the buzziest names in fashion.  And some of our favourite retailers share that similar foresight when it comes to their curation of small indie labels. Take for instance multi-label store Surrender which is stocking hip knit label Alanui and Rokh, the fashion label of former Celine alum Rok Hwang from Sept onwards.

Ditto for Dover Street Market Singapore. The store, which celebrates its first year anniversary with a big bash at its Dempsey Road complex this weekend has been keeping the retail scene exciting with its roster of exciting brands such as Shushu/Tong and streetwear label Doublet which snagged this year’s LVMH Grand Prize recently.

Net-A-Porter shares that same perspective when it comes to its roster of new brands to shop for. This season, the e-tailer has launched a series of capsule pieces with 11 emerging names it’s championing on the site for their distinctive P.O.Vs. Here, a primer of our favourite five cult labels from the group which you need to have on your radar, plus our picks from their Net-A-Porter capsule outing you need to add to cart.

#1: Shushu/Tong

What: The three-year-old Shanghai label started by Lei Liushu and Jiang Yutong that is known for their exaggerated proportions and overtly feminine sensibilities. The duo met in high school and went on to graduate from the London College of Fashion in womenswear design. The label’s name is portmanteau of the designers’ nicknames: Liushu is known by her pet name Shushu, while Yutong goes by the moniker Tongtong.

Why bother: If their deft play on over-the-top volumes and Victorian influences call to mind the cool aesthetic of designers like Gareth Pugh and Simone Rocha, that’s because the designers cut their teeth at these companies during their university days. What makes Shushu/Tong tick, however, is its dark and twisted quirkiness. This might explain why Lane Crawford bought their first collection after graduation. In Singapore, the brand is stocked at Dover Street Market.

Take for instance the F/W ’18 collection which is inspired by uniforms from Chinese schools in the ’40s and public schools in the UK, and the quirky style of female pop culture icons like Peggy Olson from Mad Man and Margot Tenenbaum from The Royal Tenenbaums. Part utilitarian and part playful, the designs feature clean lines with fun details like shoulder straps that riff on the straps of school backpacks and removable clips on outerwear and trousers.