It is hard to ignore the significance of the Dior Fall/Winter 2021 presentation that is happening on March 6 (at 9:30 pm Singapore time), given how the world is marking International Women’s Day today and is reeling from the two-hour-long Meghan Markle emotional interview with Oprah Winfrey.

A proponent of female empowerment from the beginning of her career at Dior, Maria Grazia Chiuri‘s favourite themes of sisterhood and solidarity with like-minded strong females take

To build buzz around the collection, the house has roped in five women illustrators – like Amsterdam-based animation director and illustrator and Aisha Madu and London-based Japanese artist Noriko Okaku – to create arresting video teasers.

There is also a digital campaign called #DiorStandsWithWomen and #DiorChinUp with remarkable female titans in their respective fields – from actress Natalie Portman to architect India Mahdavi – that feature their portraits and film interviews that see them share their obstacles and how they overcome them. Completing the entire push is a must-try #DiorStandsWithWomen Instagram filter.

Brava, Maria. Brava.