Dua Lipa is reigning the pop charts today. Just look at her newest album Future Nostalgia – the song ‘Don’t Start Now’ also snagged the Favourite Song – Pop/Rock award earlier this morning at the American Music Awards.

That album also received overnight traction as the most-streamed album in a day by a British female artist globally in Spotify history (with over 4.5 billion streams to date).

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With that, she holds the title as the biggest female artist in the world on Spotify with several chart-topping hits. Besides casting her influence in the music world, she is also an avid advocate for gender equality.

Now, Dua Lipa is taking over the fashion world. Just before the release of her single ‘Prisoner’ together with Miley Cyrus, Lipa officially joined the tribe of German streetwear label Puma with plans to collaborate on a slew of exciting global campaigns and inclusive initiatives that are geared towards inspiring women worldwide.

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In 2021, Dua Lipa will be headlining Puma’s ‘She Moves Us’ campaign, that puts a spotlight on inspiring women who are making their strides to achieve and connect in the arenas of sport and culture.

“I am so excited to announce my partnership with Puma,” says Lipa. “From performance rehearsals to hiking in the hills, it’s important to feel comfortable and look good. I’ve got so many ideas for the projects and campaigns I’ll be taking part in and look forward to bringing them all to life with my Puma family.”

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In celebration of her latest partnership, Lipa will be going on a global concert tour together with American Express and presenting sponsor, Puma who will be offering up a limited batch of discounted tickets for her Studio 2054 virtual performance.

This article first appeared in Harper’s Bazaar Singapore