1. The word ‘sustainability’ has no actual meaning
These days, it has too much meaning that it’s not concise anymore. Originally, sustainability only concerned ecology. The word itself was coined in 1813 by German tax accountant Hans Carl von Carlowitz, the father of sustainable yield forestry. The most referred-to definition comes from a seminal 1987 report, titled ‘Our Common Future’, by the Brundtland Commission of the United Nations. It defines sustainability as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs.”
2. Sustainability is interchangeable with other terms like eco-friendly, circular, recyclable, etc
The term is not interchangeable but you can consider it as an umbrella sheltering other related terms, which usually indicates how a product was made and with what as well as what to do after its use. This can be confusing because there are so many words, and these terms are not entirely regulated for use on products (this is where certifications can come in handy). Learning each distinction is useful in determining whether your needs and expectations are being met by a product.
3. Sustainable products are always expensive
Many fashion enthusiasts are probably first exposed to sustainability via luxury brands like Stella McCartney. The market, however, has diversified and many reasonably-priced products are available that are equally fashionable. Check out brands like Baserange, Cuyana, Fame and Partners, Ganni, House of Sunny and Lacausa – you’re sure to find a good dress in the $100 price range. Sustainable edits from various online retailers such as Browns, Luisa Via Roma, and Net-A-Porter are also worth browsing.