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Fashion

Singapore Brand Elohim By Sabrina Goh Is The Epitome Of Fuss-Free Chic

To mark National Day, Female turns the spotlight on one local brand every day in the month of August. Local label Elohim by Sabrina Goh is a study in measured cool.

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What

The seven-year-old label by LaSalle College of the Arts graduate Sabrina Goh (above).

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Why know it

The cool, minimalist designs, both artsy and work-appropriate, have contributed to the brand’s lasting appeal. Goh herself also enjoys the backing of the local fashion industry: As one of Singapore’s hottest design talents in Singapore, she was nominated as a finalist of the Singapore Young Designer Contest in 2006 and 2007. Last year, she was handpicked by industry insiders to be part of the inaugural Fashion Futures programme, where she received mentorship from top international designers such as Diane von Furstenberg, Victoria Beckham and Thakoon.

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What to expect for F/W ’16

As with every collection, she delivers a modern energy. Asymmetrical cuts have always been what Goh does well, and this time, they’re back again on easy-to-wear dresses and separates for added interest. Oversized coats also make for great additions to mild winter wardrobes.

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Where to buy

Its flagship store at Capitol Piazza (#02-14), or check out its website (www.sabrinagoh.com) for the full list of stores.

 

Like this? Check out local label Revasseur’s quirky designs, In Good Company’s elevated wardrobe staples and Beyond The Vines’ quiet, minimalist appeal.