What: The five-year-old gender-neutral streetwear label that won this year’s LVMH Prize, the star-making vehicle launched by the LVMH conglomerate
Where it’s from: Designer Masayuki Ino hails from – where else – Japan, and is a graduate of the Tokyo Mode Gakuen College of Fashion and Design.
Why know it: It beat 1,300 applicants (including more famous industry darlings like Eckhaus Latta and Faustine Steinmetz) to become the first Asian label to snag the prestigious LVMH award. At first glance, its pieces – sold here at Dover Street Market Singapore – look like the typically oversized, slightly ironic streetwear that’s pervaded fashion. LVMH Prize judges – including Nicolas Ghesquiere and Clare Waight Keller this year – were however swayed by Ino’s innovative fabric experimentations. Among them: transparent plastic baseball jackets, PU trousers sporting motifs that riff on junk food packaging, and novelty T-shirts that reportedly expand when soaked in water.