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The Emerging Asian Fashion Labels To Know Now

Just like the model line-up on the runways, the mix of design geniuses in fashion is getting increasingly inclusive (and no, we ain’t talking about Virgil). Keng Yang Shuen singles out six up-and-coming names who are doing Asia proud.


What: The arty yet surprisingly wearable label founded by Rok Hwang in 2016, and the winner of the runner-up Special Prize at this year’s LVMH Prize

Where it’s from: Hwang was born in Seoul; grew up in Austin, Texas; and is now based in London after moving over to study womenswear at Central Saint Martins.

Why know it: The “intellectual” look, as popularised by Phoebe Philo during her tenure at Celine, has been endlessly mimicked, but not everyone pulls it off. Enter Hwang, who was part of her team at the brand from day one, assisting her for three years before moving on to Chloe, then Louis Vuitton. Rokh came after and, in just three seasons, has gained a reputation for its deconstructed classics with playful, thoughtful twists. Think coats with removable sleeves or trousers that can be unbuttoned at the seams to become flares. Small wonder that he chalked up over 40 stockists within a year of launching, including heavyweights like Net-a-porter, Farfetch and – in Singapore – Surrender, where it debuts this season.