While every influencer out there is painstakingly concocting their next OOTD shot, actress Emma Watson is doing the same – only with a mindset that’s more environmentally conscious. She set up a new Instagram account just over a week ago that focuses on the outfits she’s been wearing for her Beauty and the Beast press tour – each post breaks down in detail how the outfit is either eco-friendly or uses sustainable material.
#1: It’s not just a recent thing
Some celebrities may hop onto the bandwagon but Watson, already an appointed UN Women Goodwill ambassador, appears to truly care for social issues. At last year’s Met Gala, she teamed up with the Calvin Klein team for a custom design made from sustainably sourced fabrics.
Whether you liked the look or not, the intentions behind the outfit is admirable. Additionally, beyond making sure the material composition of her outfit is eco-friendly, Watson also plans to re-wear her outfit, which comprises of at least 3 individual pieces – a skirt, bustier and pants.
The authenticity of her outfit is also verified by Eco Age – an sustainable fashion group that advocates getting at least 30 wears out of every garment you buy.
#2: Her approach even extends to beauty products
It’s not only the clothes that undergo scrutiny – Watson’s determination also extends to her beauty regime, where she’s turned entirely to organic brands (great to know Watson also uses one of my own personal favourite, Pai Skincare!)
And as you can see from @thepresstour Instagram page, Watson and her team lays out in detail everything she uses.
#3: Even haute couture can be sustainable
How can haute couture be sustainable you say? Eco-friendliness doesn’t merely have to be restricted to using recycled materials – as Watson has demonstrated, her custom Elie Saab gown made use of leftover fabric from the designer’s previous collection.
While it is to be stated that Watson is a huge celebrity and can therefore get top designers to make special, one-off pieces for her, I think what we can take away from her example is the open mindset towards environmental-friendliness. Whether it’s recycling or getting more wear out of our purchases (something most people are guilty of – the fashion set even more so), environmental friendliness can take place with small gestures.
Like this? Check out fashion writer Keng Yang Shuen’s favourite organic skincare products, how Singapore label Matter is making textile art stylish and sustainable and everything you need to know about using organic make-up.