While every influencer out there is painstakingly concocting their next OOTD shot, actress Emma Watson is doing the same – only with a mindset that’s more environmentally conscious. She set up a new Instagram account just over a week ago that focuses on the outfits she’s been wearing for her Beauty and the Beast press tour – each post breaks down in detail how the outfit is either eco-friendly or uses sustainable material.

#1: It’s not just a recent thing

Some celebrities may hop onto the bandwagon but Watson, already an appointed UN Women Goodwill ambassador, appears to truly care for social issues. At last year’s Met Gala, she teamed up with the Calvin Klein team for a custom design made from sustainably sourced fabrics.

Whether you liked the look or not, the intentions behind the outfit is admirable. Additionally, beyond making sure the material composition of her outfit is eco-friendly, Watson also plans to re-wear her outfit, which comprises of at least 3 individual pieces – a skirt, bustier and pants.

The authenticity of her outfit is also verified by Eco Age – an sustainable fashion group that advocates getting at least 30 wears out of every garment you buy.

#2: Her approach even extends to beauty products

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Completed our final day of press in London for @beautyandthebeast, what an incredibly kind reception. Not long now until the film is released into the world! 🌹❤️🇬🇧 Today’s look was a bespoke @31philliplim outfit, made from responsibly-sourced FSC (Forest Stewardship Certified) viscose, and Oeko-Tex 100 certified biodegradable acetate yarn. @pichulikafrica earrings, handcrafted in Cape Town using locally manufactured rope re-purposed from off-cuts or overruns from the yachting and climbing industry. @burberry pumps handmade in Italy with organic silk #30wears Fashion info validated by @ecoage #ecoloves Skin prepped with @balancemebeauty Restore and Replenish Cream Cleanser, @sukinskincare Hydrating Mist Toner and @paiskincare certified organic Rebalancing Day Cream and Gentle Eye Cream. Lips prepped with Balance Me Lip Quench Balm. Balance Me was founded by two sisters with clarity at the heart of their brand, stating the percentage of natural ingredients on the front of each product. Pai Skincare is certified vegan, is one of the first UK brands to be certified organic by @soilassociationbeauty and is formulated with sensitive skin in mind. Sukin are an Australian brand committed to offsetting their carbon emissions through a clean energy biomass project in India. @iliabeauty Vivid Foundation in a Tularosa and Atacama colour-mix used for the base. @rmsbeauty 'Un Cover-Up was used as a concealer and the Tinted "Un" Powder was used to set in place. Cheeks and lips were tinted with RMS Beauty Lip2Cheek in Illusive. @odylique Essential Care Mascara was used on lashes. This is the first mascara to be certified to organic standards by the Soil Association and the brand list the recyclability of their packaging and the country of origin on their website. The whole look was set with Ilia's Finishing Powder. Beauty brands verified by @contentbeauty

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It’s not only the clothes that undergo scrutiny – Watson’s determination also extends to her beauty regime, where she’s turned entirely to organic brands (great to know Watson also uses one of my own personal favourite, Pai Skincare!)

And as you can see from @thepresstour Instagram page, Watson and her team lays out in detail  everything she uses.

#3: Even haute couture can be sustainable

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Nihao Shanghai! Had the most wonderful premiere at Disneyland this evening. So excited to be here and thank you for the generous welcome 🇨🇳 🌹 P.S. The Pirates of the Caribbean ride is amazing! Gown crafted from left-over fabric from a previous @eliesaabworld Haute Couture collection. The dress is made from 15 metres of tulle, embroidered with silk thread, sequins, beads and stones, five metres of illusion tulle and four metres of crepe georgette silk. Trainers by: @Veja, a brand that uses innovative, ecological materials, such as Amazonian wild rubber and recycled plastic bottles. @goodguysdontwearleather who do not use any animal products and make their collections in Porto to help preserve the traditional shoe making industry. @allbirds, who recently received status as a certified B Corporation, meaning they meet rigorous standards of social and environmental performance, accountability, and transparency. Gown validated and fashion information verified by @ecoage #ecoloves Make-up base is @kjaerweis Cream Foundation and @rmsbeauty "Un" Cover Up. Kjaer Weis is a certified-organic and natural make-up line that creates refillable metal packaging to help reduce waste. Cheeks tinted with @beautycounter Colour Sweep Blush Duo, which has a compact made of FSC-certified paper, and @tataharper Volumizing Lip & Cheek Tint. Beauty Counter have 'The Never List' of 1,500 questionable or harmful chemicals that they never use in their products. Eyes are @jilliandempsey Khôl Eyeliner (who chooses to use organic and naturally-derived ingredients when formulating her make-up line), @vapourbeauty (who operates its own USDA-approved organic lab) Mesmerize Eye Colour and Kjaer Weis Eye Shadow. Highlight in the inner eyes was created with Kjaer Weis Radiance and brows were finished with @janeiredale Brow Gel. Kjaer Weis Mascara was used on lashes. Lips are a mix of @absolution_cosmetics Sweet & Safe Kiss Lipstick in Rouge Bordeaux and Kjaer Weis Lipstick in Beloved. All brands are cruelty-free. Beauty brands verified by @contentbeauty

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How can haute couture be sustainable you say? Eco-friendliness doesn’t merely have to be restricted to using recycled materials – as Watson has demonstrated, her custom Elie Saab gown made use of leftover fabric from the designer’s previous collection.

While it is to be stated that Watson is a huge celebrity and can therefore get top designers to make special, one-off pieces for her, I think what we can take away from her example is the open mindset towards environmental-friendliness. Whether it’s recycling or getting more wear out of our purchases (something most people are guilty of – the fashion set even more so), environmental friendliness can take place with small gestures.

Like this? Check out fashion writer Keng Yang Shuen’s favourite organic skincare products, how Singapore label Matter is making textile art stylish and sustainable and everything you need to know about using organic make-up.