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Fashion

For Designer Erdem Moralioglu, Happiness Is Guerlain's Shalimar, The Tate Modern & Period Dramas

In town recently for a S/S ’19 trunk show at Club 21 — his exclusive retailer here — the London-based designer is a favourite among trendy society types for his glamorously romantic dresses. And in light of the joyous festivities approaching, we spoke to Moralioglu about his happy places and retail havens, first seen in Female's 'Insider's Guide To Joy' in the December 2018 issue.

Feel-good scent

Guerlain’s Shalimar (with its warm Oriental notes of jasmine, rose and vanilla) reminds me of Mum.”

Liveliest places to see art in London

“The collections at the Victoria and Albert Museum constantly inspire me. I also love the Tate Modern and the National Portrait Gallery, while the Maureen Paley in East London is a great gallery for interesting exhibitions and contemporary art.”

When in London, head to the Maureen Paley gallery for interesting contemporary art like Glaze of Desire (above) by Scottish painter Kaye Donachie, whose works he collects.

An artist he finds uplifting

“I love (contemporary Scottish painter) Kaye Donachie — her interpretation of women is so powerful. She worked on a new piece for my London store that was recently unveiled in October.”

Retail havens in London

“Donlon Books in Broadway Market for unusual books from around the world; Sunspel for T-shirts and beautiful, well-made staples; and Momosan in Hackney for eclectic gifts and homeware.”

Moralioglu’s idea of a happy place: Donlon Books and its curation of rare tomes.

Go-to florist for a special occasion

“Simone Gooch of Fjura (known for her minimalist yet arty take on floral arrangements).”

His all-time favourite movie treat

“I love the period dramas by English production house Merchant Ivory. I used to watch them as a child with my parents and it gives me such a great sense of nostalgia.”

His most party-perfect pieces from Resort 2019

“The printed diaphanous dresses and blouses (inspired by the idea of youths wearing the attire of older generations in a contemporary manner).”

Erdem’s swishy voile minidresses with built-in capes make for some pretty party togs.

This story first appeared in Female’s December 2018 issue. 

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