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Exclusive: Erdem Moralioglu Shares His Inspirations Behind The Erdem x H&M Collaboration

Most high-street-meets-high-fashion collabs tap into the star designer’s archives, but Erdem’s H&M collection reflects what’s in now – all while staying true to its romantic spirit. In an exclusive interview ahead of the Nov 2 launch, designer Erdem Moralioglu tells us more.
erdem x H&M

Erdem Moralioglu

It Offers A Democratic Approach to dressing

“Usually when I design for a show, it’s about a sequence of looks… For this 82-piece collection for H&M, I designed each piece as an individual garment. It’s more about people making their own look and pairing pieces in an unexpected way – like wearing the ballgown skirt with a hoodie… I wanted that sense of playfulness and freedom.”

erdem x H&M

The tie-up includes Erdem’s first hoodie, available with a logo (above) or floral embroidery.

erdem x H&M

Expect the formal and casual, such as this gown ($349) and plimsolls (below) ($179) that he says can be paired together.

erdem x H&M

He’s Branched Into Menswear (you know, a la the likes of Stella McCartney and Micheal Kors)

“It’s my first time (doing so), and it was really thinking about what I’d wear, and have worn, at different stages of my life. I thought about the nipped-in suits that my father wore in the ’60s, with a neat shoulder and a clean leg. I wanted the tailoring to be beautiful with details like covered buttons (and made) coats using Harris Tweed… It also gave a new dimension to the womenswear because I thought about how they’d look when mixed with the menswear.”

erdem x H&M

The graphic patterned mohair sweaters ($179 each) were inspired by those in David Lynch’s cult ’90s drama Twin Peaks which recently returned to television.

erdem x H&MIt Kits You Out For The Gender Fluid Movement

“I loved the idea of creating a group of clothes for men that could be absorbed by women too. It’s great to think of someone taking the fleece from the men’s collection, and wearing it over the sinuous sequinned slip dress, or a man taking the frilled collar shirt from the women’s line, and wearing it with tailored pieces. I wanted the collection to be very much an open proposal.”

erdem x H&M

Erdem Moralioglu explores men’s dressing in his H&M tie-up, while continuing his love for florals, femininity and workmanship.