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Fashion

Here Are The Fashion Brands Doing Minimal Clothing Right

Minimalism is a fashion trend that has stood the test of time. Well, rightly so, given the emphasis on simple, classic designs, it is ultimately a timeless edit that everyone can get with. Below, the eight brands that are acing it.

Toteme

If you grew up on fashion Tumblrs like we did, you’d definitely have come across Elin Kling — the queen of minimalist everything (from garments to jewellery and the photos on her blog) who put Scandi-sensibilities on the map for many millennials back in the day. And yes, Kling has stuck to her guns, now the co-founder of a fashion label which puts out achingly simple yet beautiful garments that leave shape, texture and fine detailing to speak for themselves. Known as Toteme, and four-years-young.

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November 2019
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