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Here Are The Fashion Brands Doing Minimal Clothing Right

Minimalism is a fashion trend that has stood the test of time. Well, rightly so, given the emphasis on simple, classic designs, it is ultimately a timeless edit that everyone can get with. Below, the eight brands that are acing it.


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Blazer season is upon us. 📷: @mademoisellejaime

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Based in the US, Everlane is a mostly online retailer that focuses on no-nonsense, nondescript basics. The brand prides itself on its ‘Radical Transparency’ business model, where customers are able to check out the full cost breakdown of each item they shop – this works, because Everlane adopts a direct-to-consumer model that allows them to bring down the prices of their items.