also available at:

Level Up: Fashion Houses Take On The Gaming World

First came the apps, then came the AR filters on Instagram. The next virtual frontier for luxury fashion brands now are games – and they're levelling up with loads of style and personality. Here, the four that we're hooked on right now.
Roger Viver's Walk Your Tuna
Talk a stroll down the streets of Paris with this AR filter game from Roger Vivier. Choose one of the four eccentric characters – from the Versailles cat, a movie star, a DJ and an eccentric grandma – and walk your flamboyant and Insta-famous pooch Tuna for a leisure stroll through Paris. Along the way, avoid obstacles and complete challenges through the game by using facial movements, like blinking, to move these characters forward or jump. llustrated by Korean artist and illustrator Kim Yong Oh, peep iconic monuments of the City of Light like the Louvre and the Eiffel Tower.   Walk Your Tuna is now available on Roger Vivier’s Instagram @rogervivier Coach's Pride Collection on Animal Crossing
Pride Month maybe over, but there’s never a wrong time to deck out in rainbow hues, even on Animal Crossing, the Nintendo game that has gained popularity during the Covid-19 lockdown. In collaboration with Animal Crossing ‘fashion designers’ Nook Street Market, the New York label has curated a fun streetwear-inspired wardrobe comprising bucket hats and logo T-shirts based on actual designs from its We C You capsule collection.   Hop on over to @nookstreetmarket for the codes to deck your Animal Crossing villager out in Coach’s cool gear Burberry's B Surf
No stranger to creating virtual games, this is Burberry’s third venture into the gaming world – B Bounce and Ratberry were released in Oct 2019 and Jan 2020 respectively. Time time around, it has created a multiplayer online racing game on water, where you can deck your characters in outfits from Burberry’s TB Summer Monogram collection. Thanks to its remote multiplayer feature, the game can be played in multiplayer mode with friends and family across the world.   The bonus: From now till July 22, stand a chance to win actual physical prizes in a daily raffle when you play the B Surf. Prizes include a limited-edition TB surfboard and a number of TB Summer Monogram bucket hats.   Play B surf at Gucci's Tennis Clash
The mobile game Tennis Clash by Wildlife now lets you dress your players in those cool Gucci outfits. From headgear to clothing and footwear, deck your characters in Gucci’s court-appropriate togs like T-shirts, shoes, socks, and headgear – all of which are all shoppable on Take part in the Gucci Open too, an in-game tournament that allows you to compete against other players in real-time that features a super glamorous court printed with the GG monogram.   Tennis Clash is available for download on the App Store