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Fashion

Female Celebrates the New Banana Republic Collection with a Shopping Event

What makes our #FemaleXBR event to celebrate the new collection by creative director Marissa Webb tick? Upgraded American sportswear pieces. Great shopping treats. And plenty of #ootd moments.

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The Social Club
The idea is awesome: Get some of social media’s hippest bunch, throw in a wardrobe of amped up American sportswear pieces and a night of shopping with amazing deals. That was what went down last night when Female and Banana Republic hosted a private event for close to a 100 guests at the latter’s Paragon flagship. The occassion? To celebrate the brand’s Spring/Summer ’15 collection by its new creative director Marissa Webb. Among those that turned up were (from left) Darius Chia, Annabel Tan, Tracy Phillips, Charmaine Seah, Liv Lo and Rich Herrera, who were each decked out in Webb’s updated American classics (think more street-style ready, less Americana). Curated Edition
The F Team’s May cover, featuring Banana Republic, graced the window of the store in a supersized style. Also displayed were the mannequins styled by the F Team. Shopping Deals
Guests enjoyed 20 per cent discount storewide and an additional $20 shaven off the editorial team’s curated picks. The shirts and accessories were hot-sellers for the night. #selfie Night
What better way to spend a party than #selfies? Guests could post their Gif-style shots immediately onto social media that night. #selfie Night
What better way to spend a party than #selfies? Guests could post their Gif-style shots immediately onto social media that night. For the full lowdown of what happened at our Female X BR event, grab a copy of Female‘s July issue.