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45th ANNIVERSARY

Fashion

8 Fashion Labels Female Collective's Guan Min Thinks You Should Know Now

The It girl and PR & Communications manager at Surrender talks her favourite streetwear up-and-comers and cult faves — how she'd wear them, her first brush with each brand, with a couple of fun facts thrown in.

#1: Christian Dada

Why she loves it: “This Japanese brand’s identity is based upon the idea of Dadaism and wabi-sabi — the latter a Japanese philosophy on finding beauty in imperfection. I love that concept and how it translates into the clothes. Each piece on its own is very wearable, albeit with an elevated street edge.”

How she first discovered it: “I got to know the brand a few years back before I joined Surrender, when it was part of the multi-label store’s curation (Christian Dada now has its own standalone boutique in Singapore). They had all these cool biker-esque styles with zippers and this amazing cherry blossom patterned jacquard (Nishijin, a traditional kimono fabric) from the S/S ’15 collection, and it was love at first sight.”

How she wears her favourite pieces: “On heavy rotation right now is a denim jacket and
mid-length skirt. I love my denim and I enjoy wearing it head-to-toe — heck yes to Canadian tuxedos — and I put on this combination of the two pieces on a weekly basis, usually with a plain tank or a grunge graphic tee and boots.”

#2: Hyein Seo

Why she loves it: “I love the cool girl aesthetic, plus the collections and pieces are actually very
well thought out. It’s one of the rarer womenswear streetwear brands that gets everything right — I think a lot of what’s out there is almost too try-hard or well, trashy looking. But even outside of the streetwear category, this South Korean designer and Antwerp Academy of Fine Arts graduate, is one of my absolute favourite names.”

How she first discovered it:  “I first noticed their ‘School Kills’ graphic slogan from S/S ’15 on Rihanna and thought it was super cute.”

What you probably didn’t know: “Hyein Seo’s collections are all about girl power; girls as anime superheroes, girl gangs and so on. I love that about the brand. You feel like a lead female
character in a post-apocalyptic anime or assassin movie, and it’s just badass without trying too hard.”

#3: Heliot Emil

Why she loves it: “They have the slickest execution when it comes to utilitarian style-garments in streetwear: oversized buckles, utility vests, puffer jackets… Also, their womenswear looks are super cool and sexy at the same time — it’s like Helmut Lang, Ann Demeulemeester and A-Cold-Wall* all rolled into one.”

How she first discovered it: “I came across it on Instagram and thought it looked freaking cool!”

Why she thinks it’ll be big: “They do both menswear and womenswear equally well, which is pretty rare to see in young streetwear brands. You can tell the brothers (who hail from Denmark) that are behind the brand really know what they’re doing — design and technicality-wise — and I think people are going to appreciate that in today’s market of self-taught/non-trained streetwear designers.”

#4: Unravel Project by Ben Taverniti

Why she loves it:  “I’m all about that easy and effortless model-off-duty look most of the time, and Unravel Project by Ben Taverniti really elevates that vibe with a grungier, cooler and sexier aesthetic. The brand has the most amazing biker leather pieces and tattered knits.”

How she first discovered it: “I love watching Keeping Up With The Kardashians (hey, no shame there), and the brand is founded by their ex-makeup artist, Joyce Bonelli, and her husband, Ben Taverniti.”

If she could only own one item from the brand, it’ll be… “one of their hybrid jackets, which essentially is half a classic leather jacket, and the other half a bomber jacket. It’s a mad cool garment that incorporates two very classic styles to create something unique and interesting. Plus it instantly makes an outfit super cool.”

Read more on the next page.

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