What’s the purpose of a fashion magazine?

As a leading fashion publication and one of the industry’s key (and long-standing) authorities, how do we make a truly meaningful magazine?

Do fashion seasons as we have long known them apply or matter in the same way as before?

Must we always cover runway trends?

How would a photographer who doesn’t usually shoot fashion editorials create one when given carte blanche?

Who – or what – could make a great alternative to professional fashion models?

Is it crazy to give some young creatives who have had no magazine experience a chance to show how they would like to see fashion presented in one?

Who are some of the independent key opinion leaders in fashion we should hear more of?

What are you (and us) going to take away from this issue?

Photography Rob Kulisek, assisted by Alban Diaz & Jamie Finnegan Styling Lisa Jarvis, assisted by Nina Abdelfettah Hair Heitai Cheung Makeup Aurelia Liansberg/ Wise & Talented Manicure Sylvie Vacca Casting & Production Tasha Tongpreecha Production Manager Kateryna Kudinova Model Maisie Williams Outfit Bottega Veneta Watch & Jewellery Cartier

This article is extracted from the Editor’s Note in the Sep 2020 Not-Your-Usual September Issue of FEMALE.