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5 Things To Know About Korean Brand Gentle Monster Before It Opens In Singapore

You no longer have to fly to Seoul to get your fix of Gentle Monster—the cult South Korean eyewear brand will be opening its first Southeast Asian flagship right here in Singapore. Located at ION Orchard, the boutique is scheduled to welcome its first customer in the middle of September 2017. Ahead of its grand opening, here are five things to know if you haven’t already hopped on the Gentle Monster bandwagon.

Anyone who has been inside a Gentle Monster store will know it is not just any eyewear store. In fact, it is a multi-sensory experience, with the displays done up to look like exhibits. Singapore’s will take on a unique “Samsara” concept.  
The brand has 15 flagship stores worldwide, including outposts in Beijing, Hong Kong and New York.
It has designed avant-garde runway pieces for brands such as Hood by Air, Henry Vibskov and Opening Ceremony.
Gentle Monster recently tapped on Tilda Swinton for an exclusive collection.
Its shades have adorned the faces of A-list stars such as Gigi Hadid and Kendall Jenner, plus social media superstars like Irene Kim. This story first appeared on Like this? Check out Longchamp’s new store at Paragon (and its new range of bags), the 13 statement jackets to up your style game and the functional yet stylish bags which are great for travel.