One look and you’ll be able to tell Berlin label GmbH’s garments from the rest. Founded in 2016 by photographer Benjamin Alexander Huseby and designer Serhat Isik, the label has become the talk of the town in the fashion scene for its unorthodox garment compositions, as well as its immense sustainability efforts.
With the initial plan to make clothes specifically for hitting the clubs scrapped, its pieces — made with deadstock and reclaimed materials from high-end factories — take cues from streetwear and Berlin’s renowned club scene. The result? Unconventional, yet tastefully sculpted looks that are a huge hit with the hype-obsessed youth. The label’s signatures include a double-zip-front denim, brocade fabrics and not-so-subtle trousers in PVC and ultra-stiff denim.
The label — its two founders are both second generation immigrants and of mixed heritage — champions progressive change in the world by contributing to conversations about modern societal issues, touching topics such as immigration, sustainability, representation and inclusivity. For instance, GmbH’s past collections were all about recycling and immigration, while its most recent F/W’19 show, in a muted colour palette with a traveller-inspired aesthetic, signifies the “ultimate migration’”. In other words? An apocalyptic narrative of the last days on Earth.
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Cover images: Instagram (@gmbh_official)
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