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Fashion

PSA: Gucci's Customisation Service Just Got Even Better — Here's How

So you think you can... DIY? Gucci goes big with its customisable alphabets.

Just when you thought your customised embroidered and appliqued Ace sneakers, bombers, et al from Gucci are the bomb, the Italian fashion house just announced that it’s going a step further with its personalisation service.

Starting this month, customers at the Paragon store who enjoy make-it-your-own fashion can request for their initials to be intarsia-knitted directly into a cardigan, bomber jacket or round-neck sweater — making the option more akin to a luxurious made-to-order service. Prices start from $2,300 and each order takes about eight weeks to complete.

The unisex knitwear series features the options of four base colours to work with — blue, red, green and white — and is composed of wool three-gauge cable knit. Stripes in the house colours of red and green run along the cuffs, the bottom of the knits and on the sleeves — a nod to Gucci’s iconic webbing.

To shout out the launch, six artists including Florida-born painter Angela Deane (known for her cheesecloth ghosts) have created images featuring the knitwear to be published on Gucci’s social media and website.

On top of knits, the brand is also expanding the product offering you’ll be able to customise with alphabet patches, available on the Large Ophidia Tote ($3,080) and Ace sneakers ($1,160) prior to this.

A$AP Rocky customises his large Ophidia tote with the letter… R.

Now, applying a letter patch in gold thread on a bomber jacket, or having an alphabet with floral decoration embroidered onto the breast pocket of a wool-mohair tailored jacket with matching flared trousers, are your prerogative.

Customisation for the Ace sneakers starts from $1,160.

 

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